Autodesk makes software products for the architecture, engineering, construction, manufacturing and entertainment industries. While the company’s products are well known, the goal of this rebrand assignment was to consolidate the product silos into a single brand. To create a unified visual voice, we used a narrow color palette that prioritized black and yellow, along with a simple, bold approach to typography using one typeface. Portrait photography and smart, conversational language add humanity and warmth (also part of the brief) to this tech brand. Agency: Register
