8th Continent

8th Continent soy milk is a family-owned dairy in California that sources its beans domestically and makes milk in small batches. The sun icons identify flavors and serve as a reminder that soymilk is a healthy, plant-based drink. Agency: BBDO; Illustrations: Ben Javens

A range of concepts were studied for this assignment — from traditional dairy vernacular to hand-drawn soy beans to more modern treatments.